Nowadays, the turbulent business environment requires new approaches which are essential to the management of economic entities with a view of the long-term coordination. Process orientation is the horizontal management, which is based on the allocation of the aggregate business processes that focus on the result. The relevance of this article is justified by the fact that for more effective management of the economic entity and for the full use of its potential, it is necessary to develop a certain strategy. The articles displayed and highlighted controlling as the most important instrument in providing management with the necessary analytical information in order to make strategic decisions. From the point of view of strategic management schools, the methodological platform of analytical process of strategy development has been formalized. Options of strategies for the economic entities of the construction industry have been disclosed. The main attention is paid to the strategic analysis as one of the most effective ways to strategy development.