Integrated Analysis Methodology of Applied Projects in the Digital Economy
https://doi.org/10.26794/2408-9303-2020-7-3-64-73
Abstract
The paper considers the implementing problem of applied projects in the digital economy development. There is substantiated the relevance of applied projects analysis as an innovative component of the digital economy. The methodological basis of the study includes theories of the processes development of informatization and digitalization of the economy. There have been proposed an integrated analysis methodology of applied projects, multicriteria models for calculating the aggregate indicator of four analysis types included in the integrated methodology. Also, there have been developed the principles for calculating aggregate indicators and determined the weight values of each factor. The study proposes the formula for calculation and author’s gradation of the integral indicator of applied projects analysis as the aggregate indicators sum of four analysis types. Based on the analysis results, the company’s top management is able to formulate recommendations on strengthening the bottlenecks of the company for the implementation of applied projects.
About the Authors
A. P. TaburchakRussian Federation
Alexei P. Taburchak — Dr. Sci. (Econ.), Head of the Department of Business Informatics
S. M. Bychkova
Russian Federation
Svetlana M. Bychkova — Dr. Sci. (Econ.), Professor at the Department of Accounting and Audit
A. A. Butina
Russian Federation
Alina A. Butina — Senior Lecturer at the Department of Management and marketing
References
1. Marmier F., Gourc D., Laarz F. A risk oriented model to assess strategic decisions in new product development project. Decision Support Systems. 2013;56(2):74–82. DOI: 10.1016/j.dss.2013.05.002
2. Nalebuff B.J., Brandenburger A.M. Co-opetition: Competitive and cooperative business strategies for the digital economy. Strategy and Leadership. 1997;25(6):28–33. DOI: 10.1108/eb054655
3. Brazhnikov Yu.N. Digitalization of the economy. Biznes & Informatsionnye Tekhnologii = Business & Information Technology. 2004. URL: http://bit.samag.ru/uart/more/67 (accessed on 19.11.2019). (In Russ.).
4. IvanovV.V., Malinetskii G.G. Digital economy: From theory to practice. Innovatsii = Innovations. 2017;230(12):3–12. (In Russ.).
5. Demidenko D., Dubolazova J., Malevskaya-Malevich E. Economic model of an innovative enterprise in the digital economy. SHS Web of Conferences. 2018;(44):1–7. DOI: 10.1051/shsconf/20184400025
6. Brynjolfsson E., Kahin B. Understanding the digital economy: Data, tools, and research. The Academy of Management Review. 2001;26(3):450–463. DOI: 10.2307/259191
7. Porter M. Competitive strategy. Methodology for analyzing competitor industries. Transl. from Eng. Moscow: Al’pina Pablisher; 2015. 453 p. (In Russ.). ISBN 978–5–9614–4857–3.
8. Vakhrushina M.A. Management analysis. Moscow: Omega-L; 2010. 399 p. ISBN 978–5–370–01179–5.
9. Nikonova I.A. Project analysis and project financing. Moscow: Al’pina Pablisher; 2012. 154 p. (In Russ.). ISBN 978– 5–9614–1771–5.
10. Brouthers K., Geisser K., Rothlauf F. Explaining the internationalization of ibusiness firms. Journal of International Business Studies. 2016;47(5):513–534. DOI: 10.1057/jibs.2015.20
11. Aleksandrov D.G., Koroleva T.I. Social entrepreneurship in the current world. Ekonomika. Nalogi. Pravo = Economics, Taxes & Law. 2014;(4):45–50. (In Russ.).
12. Birman G., Shmidt S. Economic analysis of investment projects. Transl. from Eng. M.: YuNITI; 2004. 236 p. (In Russ.).
13. Coyle D. The Weightless world: Strategies for managing the digital economy. Cambridge, Massachusetts: MIT Press; 1999. 250 p. ISBN 978–0–262–53166–5.
14. Anan’in V.I.To competitive advantage through projects. Upravlenie proektami i programmami = Project and Program Management. 2010;23(3):244–251. (In Russ.).
15. Maier-Shenberger V. Big data. A revolution that will change the way we live, work and think. Moscow: Mann, Ivanov, Ferber; 2014. 132 p. (In Russ.). ISBN 978–5–91657–936–9.
16. Eisenhardt K.M. Strategy as simple rules. Harvard Business Review. 2001;79(1):107–116.
17. Rugman A.M., Verbeke A. A perspective on regional and global strategies of multinational enterprises. Journal of International Business Studies. 2004;35(1):3–18. DOI: 10.1057/palgrave.jibs.8400073
18. Alekseenko O.A. Digitalization of the global world and the role of the state in the digital economy. Informatsionnoe obshchestvo = Information Society. 2018;(2):25–28. (In Russ.).
19. Belyatskaya T. E-economy management. Nauka i innovatsii = Science and Innovation. 2018;183(5):48–55. (In Russ.).
Review
For citations:
Taburchak A.P., Bychkova S.M., Butina A.A. Integrated Analysis Methodology of Applied Projects in the Digital Economy. Accounting. Analysis. Auditing. 2020;7(3):64-73. (In Russ.) https://doi.org/10.26794/2408-9303-2020-7-3-64-73