The Factor of Production Efficiency and the Company’s Reputational Capital Valuing

Relevance. Valuation of companies operating in the market becomes more important during undergoing reorganization of export and import supply chains and the withdrawal of foreign manufacturers from the domestic market under the sanctions’ pressure. Purpose. This research made to identify methods and approaches for the calculation of the company’s value and its reputation rating in the context of a structural transformation of the economy due to the recent deterioration in international relations. We will examine both speculative and production approaches and examine how traditional financial indicators work with the added value. These approaches are used to explain the qualitative characteristics of cost-based management. To assess reputational capital, we used the methods of gross rent multiplier, direct capitalization, and discounting. We also used a market approach with the “excess profits” method. Results. We provide an example of how to calculate the value of real estate in the context of sanctions uncertainty and the goal of import substitution. Using the example of intangible assets such as goodwill and brand, we discuss the reliability of assessing the company’s reputational capital. This capital is the result of high-quality production, investment attractiveness, and corporate social responsibility. To illustrate this, we highlight the differences between speculative and production approaches to increase the value of reputational capital. We suggest refinements to the paradigm of value-based management that focus primarily on production achievements rather than speculative manipulations. Additionally, we consider the method for determining the value of assets, business reputation, and brand in assessing reputational capital, with author’s clarifications. Conclusion. The calculations we have done provide a framework for evaluating the assets and reputation capital required to launch and invest in new industries. This approach can lead to economic growth based on high efficiency and technology, as well as the creation of a sustainable and dynamic economy. It also aims to reduce the proportion of imported goods and services in the structure of the gross domestic product, in line with the President’s Decree «On the National Development Goals of the Russian Federation for the period up to 2030 and for the future up to 2036».

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