Stakeholder Approach to Identify the Directions of a Comapany Innovative Development

The paper describes the basic principles of information support for innovative and investment activity of economic entities using stakeholder approach. This approach is based on the business analysis concept which involves taking into consideration the changes in internal and external environment and their impact on interests and requirements of key stakeholders of an entity. To ensure the balance of the interests of innovative and investment activity stakeholders the author justifies the necessity to systemize and structure both accounting and not accounting information. The paper provides the classification of the main users of information about innovative and investment processes and identifies the basic requirements to the information necessary for these groups of stakeholders. It also substantiates the needs and expectations of different groups interested in innovative activity (institutional units of public administration sector, social and public organizations, suppliers, customers, investors, competitors, founders and staff). Applying the concept of sustainable development the author formulates the principles of organizing the effective analytical toolkit for innovative and investment activity which contributes to the achievement of the goals of long-term sustainable development of an economic entity. This allows the business to respond flexibly and timely to the requirements of internal and external stakeholders in accordance with the stated goals and the chosen strategy of innovative development. The author offers a mechanism for cooperation between key stakeholders of innovative and investments processes which is based on singling out the interests and requirements of stakeholders belonging to the first and second circles. This mechanism would make it possible to ensure more reasonable cooperation between key business stakeholders and in future could result in creating value for stakeholders in a form of different benefits and advantages which would be impossible without joining efforts and harmonizing goals.

innovations, investment, innovative and investment activity, evaluation, effectiveness, efficiency, stakeholders, principles, requirements of key stakeholders, business analysis

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