Digital Transformation of Accounting: From Recording Facts to Analytics for Strategic Management

Research objective of the article is the digital transformations fundamentally changing the nature and purpose of accounting, moving it beyond the traditional functional framework of recording, control, and the generation of retrospective reports. Specifically, it explores the evolution of accounting from a system of passively recording business facts to the role of an active analytical partner in the strategic management of a company. Methods. A systems analysis demonstrates that key technological drivers, big data, artificial intelligence, robotic process automation, blockchain, and cloud platforms, overcome the limitations of the classical model, creating the foundation for the transition to continuous accounting, comprehensive control, and in-depth predictive analytics. The author demonstrates that the transformation is primarily managerial and organisational in nature, requiring a revision of not only the technology stack but also methodology, internal control architecture, and professional competencies. This paper presents a proprietary model of function maturity of digital accounting, encompassing five sequential levels — from targeted automation to the development of an adaptive data ecosystem for strategic insights. The research results have significant practical value for executives determining IT and management strategy, and for the professional accounting community rethinking their role in the digital economy. Practical implications. The proposed model serves as the basis for diagnosing and building a roadmap for the transformation of an enterprise’s financial function.

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